Deep dives into DTC unit economics, payback periods, and the capital strategies that let brands scale without selling equity.
Cohorted financing ties marketing capital to the revenue from the specific customers you acquire with it. Learn how it differs from MCA, standard RBF, and whether your DTC brand qualifies.
Read article →Meta ads require upfront spend weeks before revenue arrives. Learn how DTC brands use marketing capital to fund ad spend without draining cash reserves or taking on fixed debt.
Read article →Fixed monthly payments don’t flex with seasonal DTC revenue. Compare revenue-based repayment vs traditional loan payments and learn why cohorted repayment is safer for ecommerce.
Read article →$1,000 is the perfect test budget for validating a new ad channel or creative angle. Learn the ROAS math, expected timelines, and how to structure a low-risk marketing test.
Read article →A step-by-step playbook for scaling DTC ad spend from $10K to $100K per month using growth capital — without giving up equity or taking on fixed debt.
Read article →Your Meta ads are profitable but you can't scale because cash from last month's customers hasn't arrived yet. Here's how growth capital solves the timing gap.
Read article →If you're not profitable on the first order, you're funding customer acquisition with hope. Learn why first-order profitability is the metric that unlocks growth capital.
Read article →Don't give up equity to fund marketing. Compare 6 non-dilutive funding options for DTC brands — from revenue-based financing to inventory financing — and find the best fit.
Read article →MCAs and RBF look similar on the surface — both advance capital against future revenue. But the cost structures, repayment mechanics, and risks are fundamentally different.
Read article →Master the five numbers that determine whether your DTC brand can scale profitably: CAC, AOV, contribution margin, LTV, and payback period.
Read article →Profitable on paper, broke in practice. Learn why DTC brands run out of cash even when margins are healthy — and how to fix the working capital gap.
Read article →Learn the exact formula for CAC payback period, why most DTC brands calculate it wrong, and how to use it to unlock growth capital.
Read article →The "3:1 LTV:CAC ratio" rule came from SaaS, not DTC. Learn why payback period matters more than LTV ratios for ecommerce brands seeking growth capital.
Read article →ROAS tells you if a campaign is profitable. Payback period tells you if you can reinvest. Learn why the second metric matters more for DTC growth.
Read article →Blended ROAS and average CAC hide the truth about your marketing performance. Learn how cohort analysis reveals which campaigns actually make money.
Read article →Contribution margin — not gross margin, not net margin — is the number that determines whether your DTC brand qualifies for growth capital. Here's how to calculate it.
Read article →RBF lets you fund marketing with future revenue — no equity, no fixed payments. Learn how cohorted repayment works, see the real math behind CohortCredit's $1K/$1.1K model, and find out if your brand qualifies.
Read article →Most DTC brands miscalculate CAC payback by using blended ROAS instead of cohorted data. Here's the real math that separates sub-30-day payback brands from 90+ day ones — and the three mistakes killing your growth capital.
Read article →Get DTC funding insights weekly
Unit economics breakdowns, payback period tactics, and growth capital strategies — straight to your inbox.
Plug your numbers into the calculator and see your payback period, projected ROI, and whether you qualify for $1,000 in funded marketing spend.